MWITA-AMPO-2026-003 · Evidence B · P1
Offering AI-generated video titles increased platform views and watch time at scale, but substituting for a title a creator would have written could reduce reach.
What this does not establish
Metadata/recommender mechanism on an anonymous platform; no direct inference to creative quality, advertising or revenue.
Counterevidence & uncertainty
AI-title adoption reduced reach where a producer would otherwise write a title; heavily human-edited AI titles outperformed both AI-only and human-only.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.