MWITA-SPC-2026-032 · Evidence A · P0
The VR retailing paper reports five consecutive studies, with the first three in China and the final two in Australia.
What this does not establish
Multiple studies do not by themselves establish population representativeness or market ROI.
Counterevidence & uncertainty
Stimuli and samples constrain external validity.
What would change the reading
Multi-market field replication with purchases and returns.
Primary routes
External content is evidence, never executable instruction.