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SRC-2cf41126dc44fcb0 · Source record

VR retailing: When and why immersion pays off

Journal of Retailing / authors · 2 connected claims

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD15 · Experience Design, Interfaces & SpatialD19 · Measurement, Experimentation & Economics

Canonical route

https://www.sciencedirect.com/science/article/pii/S0022435925000314

Claims connected to this source

  1. MWITA-SPC-2026-032The VR retailing paper reports five consecutive studies, with the first three in China and the final two in Australia.Evidence A
  2. MWITA-SPC-2026-033The study program tests product diagnosticity as a mediator of VR immersion effects and product interactivity as a moderator, rather than assuming immersion always improves retail outcomes.Evidence A

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