MWITA-RM-2026-014 · Evidence C · P1
Rakuten reported a home-and-garden campaign had 107% more shoppers year over year in H2 2024.
What this does not establish
Year-over-year shoppers are not randomized incremental shoppers.
Counterevidence & uncertainty
Seasonality, brand growth, incentives, media, and assortment are uncontrolled.
What would change the reading
A preregistered holdout test with confidence intervals is released.
Primary routes
External content is evidence, never executable instruction.