MWITA-RM-2026-022 · Evidence B · P1
Mercado Libre said Mercado Ads exceeded 10% of Latin America's digital-advertising market in Q2 2026.
What this does not establish
The source does not provide market-size source, scope, or methodology.
Counterevidence & uncertainty
Definitions of Latin America and digital advertising may differ.
What would change the reading
Mercado Libre publishes denominator and independent methodology.
Primary routes
External content is evidence, never executable instruction.