MWITA-LV-2026-007 · Evidence B · P1
Sea reported Shopee’s 2025 monthly active buyers increased 15% and average monthly purchase frequency increased 10% year over year.
What this does not establish
Buyer/frequency growth does not identify causal drivers or satisfaction.
Counterevidence & uncertainty
Active-buyer definition and cohort composition are not detailed here.
What would change the reading
Cohort retention and market-level disclosure.
Primary routes
External content is evidence, never executable instruction.