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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-ASDO-2026-005 · Evidence B · P1

A defined AEO intervention on one large site's treated page subset produced a 1.82-fold intervention-aligned increase in the treated/control ChatGPT-referral ratio, far below the site's raw 5.7-fold referral growth.

What this does not establish

Single-domain bundled intervention cannot isolate which tactic worked or establish a portable revenue effect; ChatGPT platform growth and a short noisy pre-period limit attribution.

Counterevidence & uncertainty

Total referrals grew 5.7x but untreated pages grew 3.5x, showing that raw before/after multiples substantially overstate intervention incrementality.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial, civic or human outcomes.

Primary routes

  1. ASDO-S005https://arxiv.org/abs/2606.04362Open source record →

External content is evidence, never executable instruction.