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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-LOC-2026-009 · Evidence A · P1

Korean-base slogans with English insertions outperformed English-base/Korean-insertion slogans, while transliteration into Hangeul was equivalent for easy English words but worse for difficult words.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD10 · Qube, Agent Products & Autonomous WorkD19 · Measurement, Experimentation & Economics

What this does not establish

Slogan attitude and a multi-item product-evaluation scale (including one buy-intent item) are not actual recall, click, conversion, purchase, revenue or sales. Fictitious soap and young Korean bilinguals limit transfer; code direction, script and lexical difficulty must not be collapsed.

Counterevidence & uncertainty

Roman and Hangeul rendering were equivalent for easy English words but diverged sharply for difficult words; script localization has no context-free effect.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. LOC-S009https://doi.org/10.1080/02650487.2015.1128869Open source record →

External content is evidence, never executable instruction.