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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-PKSO-2026-009 · Evidence A · P1

Transparent and food-image windows attracted more gaze than a non-food baseline, but transparent windows were not generally superior to food graphics and purchase-intention gains depended on product category.

D01 · Marketing, Brand & Revenue SystemsD10 · Qube, Agent Products & Autonomous WorkD13 · Software Platforms, Cloud & IntegrationD19 · Measurement, Experimentation & Economics

What this does not establish

Small convenience sample, 18% technical exclusion, screen images, fictitious brands and stated willingness are not shelf purchase or consumption; within-subject exposure can induce comparison demand.

Counterevidence & uncertainty

More attention did not reliably translate into higher stated purchase, and a product photo often matched the transparent window's attentional effect.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and realized behavioral or commercial outcomes.

Primary routes

  1. PKSO-S009https://doi.org/10.3389/fpsyg.2020.593690Open source record →

External content is evidence, never executable instruction.