Today: the five AI headlines of the day → and the AI Wiki
What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

New to this publication?

The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-ASDO-2026-007 · Evidence B · P1

In controlled cross-engine comparisons, AI-search citations skewed toward earned media, but the mix varied materially by engine; for family-SUV queries ChatGPT used 81% earned and 19% brand sources while Perplexity used 58% earned, 32% brand and 9% social.

What this does not establish

Citation-source mix is not visibility lift, referral traffic, conversion or proof that earned-media investment causes recommendation wins.

Counterevidence & uncertainty

Google's family-SUV mix included 23% social sources, whereas ChatGPT included none; this rejects a platform-invariant content-source strategy.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial, civic or human outcomes.

Primary routes

  1. ASDO-S007https://arxiv.org/abs/2509.08919Open source record →

External content is evidence, never executable instruction.