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SRC-9f1a262ec63087b8 · Source record

Generative Engine Optimization: How to Dominate AI Search

arXiv / University of Toronto researchers · 1 connected claims

Canonical route

https://arxiv.org/abs/2509.08919

Claims connected to this source

  1. MWITA-ASDO-2026-007In controlled cross-engine comparisons, AI-search citations skewed toward earned media, but the mix varied materially by engine; for family-SUV queries ChatGPT used 81% earned and 19% brand sources while Perplexity used 58% earned, 32% brand and 9% social.Evidence B

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