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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-RCO-2026-008 · Evidence B · P1

Feasibility-oriented eWOM outperformed desirability-oriented eWOM on social media, but the message-type difference disappeared on a shopping platform.

D01 · Marketing, Brand & Revenue Systems D06 · Creator, Expert, Education & Media Worlds D19 · Measurement, Experimentation & Economics

What this does not establish

Purchase intention for one stimulus is not purchase behavior; two Chinese platform contexts do not establish a universal channel rule.

Counterevidence & uncertainty

The same eWOM framing changes effectiveness by platform, rejecting a platform-neutral copy prescription.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

RCO-S008https://doi.org/10.1016/j.elerap.2024.101358Open source record →

External content is evidence, never executable instruction.