MWITA-SPC-2026-029 · Evidence A · P0
The study reports mediated relationships from VR content factors to user satisfaction, authentic experience and visit intention using PLS-SEM.
What this does not establish
PLS-SEM mediation is not randomized causal mediation, booking lift or destination revenue.
Counterevidence & uncertainty
Self-report, model specification and intention outcomes limit causal inference.
What would change the reading
Field experiment with conversion and incrementality measurement.
Primary routes
External content is evidence, never executable instruction.