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SRC-1b323504ae986ff2 · Source record

Virtual Travel Experience and Destination Marketing: Do Well-Crafted Contents of Virtual Reality Matter for Authentic Customer Experience and User Satisfaction?

Tourism: An International Interdisciplinary Journal / authors · 2 connected claims

D01 · Marketing, Brand & Revenue SystemsD05 · Real Estate, Relocation & Place EconomyD15 · Experience Design, Interfaces & SpatialD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

Canonical route

https://hrcak.srce.hr/en/329980

Claims connected to this source

  1. MWITA-SPC-2026-028A 2025 original study led by Pakistan-based authors tested a model linking VR content, playfulness and immersion with satisfaction, authentic experience and visit intention.Evidence A
  2. MWITA-SPC-2026-029The study reports mediated relationships from VR content factors to user satisfaction, authentic experience and visit intention using PLS-SEM.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.