MWITA-SPC-2026-028 · Evidence A · P0
A 2025 original study led by Pakistan-based authors tested a model linking VR content, playfulness and immersion with satisfaction, authentic experience and visit intention.
What this does not establish
Tested constructs are not a universal creative recipe or proof of incremental visits.
Counterevidence & uncertainty
Sample frame and exposure details constrain transfer.
What would change the reading
Pre-registered field experiment with observed travel behavior.
Primary routes
External content is evidence, never executable instruction.