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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-AIAO-2026-001 · Evidence A · P1

A diffusion-based auto-bidder improved reported ROI by 3.36% in a one-week Alibaba online A/B test, alongside 2.09% more purchases and 2.81% higher GMV.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD11 · AI Models, Agents & Human–AI InteractionD19 · Measurement, Experimentation & Economics

What this does not establish

A short platform experiment does not establish durable profit, cross-platform transfer, consumer welfare, or performance outside the tested bidder and auction environment.

Counterevidence & uncertainty

Platform ROI and GMV improved together, but neither identifies advertiser profit or long-term incrementality.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. AIAO-S001https://arxiv.org/abs/2405.16141Open source record →

External content is evidence, never executable instruction.