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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-CC-2026-006 · Evidence A · P1

Ofcom measured UK adults spending about four and a half hours online daily in 2025, with more than half of time on Alphabet- and Meta-owned services; YouTube reached 94% of online adults.

Counterevidence & uncertainty

Provider measurement definitions, online-adult denominator and UK market structure limit transferability; reach is not persuasion or welfare.

What would change the reading

Update when Ofcom changes measurement supplier/method or annual concentration materially changes.

Primary routes

  1. CC-S004https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409414Open source record →

External content is evidence, never executable instruction.