MWITA-EBRO-2026-007 · Evidence A · P1
Advertising higher expected earnings attracted 36% more applicants and increased vacancy filling, but also signaled a less prosocial role and reduced recruitment of the most socially motivated candidates, who subsequently stayed longer and performed better.
What this does not establish
The study does not prove higher pay generally crowds out mission motivation: earnings also conveyed information about a novel commission-based community-health role, and the result may differ when job duties and social impact are already well known.
Counterevidence & uncertainty
The message increased applicant quantity and filling while worsening a consequential composition margin, so volume and vacancy closure were not sufficient measures of recruitment quality.
What would change the reading
Track replication, revised records, denominators, confidence intervals, context changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.