MWITA-PPO-2026-003 · Evidence A · P1
Non-immersive VR tours reduced property time-on-market by an estimated 28% to 49% but did not increase selling price.
What this does not establish
The result does not establish that VR raises sale price, inquiry quality or welfare, and it does not automatically transfer to current platforms or rental markets.
Counterevidence & uncertainty
The selling-price null directly contradicts the proposition that richer VR presentation necessarily creates a market-value premium.
What would change the reading
Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial or human outcomes.
Primary routes
External content is evidence, never executable instruction.