MWITA-IMO-2026-003 · Evidence B · P1
Subtitles produced significant differences in both advertising attitude and brand attitude among Korean national athletes with hearing impairments and physical disabilities.
What this does not establish
Specialist Korean athlete sample and attitudinal outcomes; no recall, task completion, purchase, revenue or general-audience estimate.
Counterevidence & uncertainty
Significance across both disability groups does not show equal magnitude or mechanism; missing public cell statistics prevent comparative ranking.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.
Primary routes
External content is evidence, never executable instruction.