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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-LOC-2026-002 · Evidence A · P1

Among Indian bilinguals, English versus Hindi ad language changed attitudes for multinational products in opposite directions by product type, while language was null for the local firm.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD10 · Qube, Agent Products & Autonomous WorkD19 · Measurement, Experimentation & Economics

What this does not establish

These are immediate seven-point attitude/evaluation outcomes, not click, conversion, actual purchase, revenue or sales. The sample was educated urban bilingual students and the brands were fictitious; results cannot be transferred to monolingual, rural or lower-literacy audiences without testing.

Counterevidence & uncertainty

English was better for a multinational luxury product, Hindi was better for a multinational necessity, and neither generalized to the local firm; this directly rejects a simple native-language or English-is-premium rule.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. LOC-S002https://doi.org/10.1086/592130Open source record →

External content is evidence, never executable instruction.