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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-SSCO-2026-007 · Evidence B · P1

In an Iranian IKEA comparison, interactivity was much more strongly associated with user experience in the AR format than in the web format.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD15 · Experience Design, Interfaces & SpatialD19 · Measurement, Experimentation & Economics

What this does not establish

Do not interpret the association as sales or conversion; the furniture app and Iranian higher-education context limit transfer.

Counterevidence & uncertainty

Channel differences support an interaction hypothesis but do not establish an AR-caused commercial lift.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. SSCO-S007https://doi.org/10.1016/j.teler.2024.100152Open source record →

External content is evidence, never executable instruction.