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SRC-e6ff36f3ae1d77b2 · Source record

Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention

Telematics and Informatics Reports; Ebrahimabad, Yazdani, Hakim and Asarian · 1 connected claims

Canonical route

https://doi.org/10.1016/j.teler.2024.100152

Claims connected to this source

  1. MWITA-SSCO-2026-007In an Iranian IKEA comparison, interactivity was much more strongly associated with user experience in the AR format than in the web format.Evidence B

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