MWITA-PRO-2026-005 · Evidence A · P1
Spreading the cost of an adaptive innovation across all customers made its pricing more acceptable than charging only the disability-targeted segment a larger premium.
What this does not establish
Scenario-based acceptability for adaptive products does not establish sales, willingness to pay, profitability or responses by consumers with disabilities themselves.
Counterevidence & uncertainty
Cost socialization improved acceptance for disability-targeted innovation but reduced acceptance when the otherwise identical target was nondisabled hardcore gamers.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.