MWITA-NA-2026-004 · Evidence B · P1
In the study, EEG and eye movement signals provided complementary information, while cross-cultural transfer was asymmetric across the tested groups.
What this does not establish
Complementarity is not proof of valid persuasion, preference, purchase intent or sales lift.
Counterevidence & uncertainty
No marketing outcome or field behavior was measured.
What would change the reading
Cross-market field validation tied to consented business outcomes and welfare guardrails.
Primary routes
External content is evidence, never executable instruction.