MWITA-LV-2026-017 · Evidence C · P1
Alibaba described 2025’s 11.11 as its first large-scale deployment of generative AI in e-commerce.
What this does not establish
Large-scale deployment is not independent proof of use, benefit or ROI.
Counterevidence & uncertainty
Deployment denominator and traffic share are absent.
What would change the reading
Audited exposure and outcome data.
Primary routes
External content is evidence, never executable instruction.