MWITA-AE-2026-012 · Evidence B · P1
Kuaishou reported RMB4.0 billion of Q4 2025 online-marketing spend associated with AIGC marketing materials.
What this does not establish
Spend is adoption/monetization, not creative quality, incrementality or advertiser outcome.
Counterevidence & uncertainty
Association and counting rules are not independently audited.
What would change the reading
Unique advertiser counts, control tests and outcome distributions.
Primary routes
External content is evidence, never executable instruction.