Metatron Intelligence
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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-MIO-2026-006 · Evidence A · P1

Twenty-five major-advertiser field experiments showed that even very large randomized ad tests often leave ROI too imprecise for confident budget decisions.

D01 · Marketing, Brand & Revenue SystemsD03 · Intelligence, Research & Decision ProductsD19 · Measurement, Experimentation & Economics

What this does not establish

Does not say experiments are uninformative or should be replaced by attribution; it establishes power and economic constraints under small effects and volatile purchase outcomes.

Counterevidence & uncertainty

Randomization removes selection bias but not sampling uncertainty, contradicting dashboards that present incremental ROI as precise merely because the campaign population is large.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial, civic or human outcomes.

Primary routes

  1. MIO-S006https://doi.org/10.1093/qje/qjv023Open source record →

External content is evidence, never executable instruction.