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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-SPEO-2026-011 · Evidence B · P1

NBA arena naming sponsorship showed no robust positive stock-return or sales-growth effect; a negative sales-growth coefficient weakened materially under firm fixed effects and robust errors.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD19 · Measurement, Experimentation & Economics

What this does not establish

Longitudinal association is not causal incremental naming-rights ROI; firm strategy, arena selection, contract cost, and macroeconomic confounds are not fully resolved.

Counterevidence & uncertainty

The apparent negative sales effect disappears statistically with robust fixed-effects inference, while stock returns remain null; this is a bounded null, not proof of no value.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and realized behavioral or commercial outcomes.

Primary routes

  1. SPEO-S011https://doi.org/10.31966/jabminternational.v29i2.1056Open source record →

External content is evidence, never executable instruction.