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SRC-ed296c8139af3f9f · Source record

For the Money or the Thrill of the Game: The Financial Performance of National Basketball Association Arena Sponsors

Journal of Accounting, Business and Management · 1 connected claims

Canonical route

https://doi.org/10.31966/jabminternational.v29i2.1056

Claims connected to this source

  1. MWITA-SPEO-2026-011NBA arena naming sponsorship showed no robust positive stock-return or sales-growth effect; a negative sales-growth coefficient weakened materially under firm fixed effects and robust errors.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.