MWITA-AD-2026-012 · Evidence B · P1
NAVER reported that the click-through rate on AI Briefing's 'more' button was 50% higher than at launch.
What this does not establish
A relative CTR lift does not reveal absolute clicks, destination diversity or downstream value.
Counterevidence & uncertainty
No confidence interval, denominator or experiment design is disclosed.
What would change the reading
NAVER publishes absolute CTR and controlled analysis.
Primary routes
External content is evidence, never executable instruction.