MWITA-AISO-2026-006 · Evidence B · P1
Only 9.0% of 366,087 AI-search citations pointed to news, and OpenAI's top 20 news outlets received 67.3% of its news citations.
What this does not establish
Citation is not visible brand impression, click, referral, conversion or revenue.
Counterevidence & uncertainty
Concentration documents gatekeeping but does not establish causal reach or publisher-revenue loss.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform changes and deployed commercial outcomes.
Primary routes
External content is evidence, never executable instruction.