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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-AISO-2026-008 · Evidence B · P1

A generative-AI search interface on a Brazilian short-video platform increased search-active participation 3.52% and search-intent opens 5.73% without measurably increasing total platform consumption.

D06 · Creator, Expert, Education & Media WorldsD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

What this does not establish

More search starts are not external referrals, conversion or revenue; search represented only 0.4% of video views.

Counterevidence & uncertainty

Search participation rose without aggregate engagement growth; creator and revenue effects remain unknown.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform changes and deployed commercial outcomes.

Primary routes

  1. AISO-S008https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6171026Open source record →

External content is evidence, never executable instruction.