MWITA-AISO-2026-009 · Evidence A · P1
Across 13,929 real search-LLM answers, 30% contained no citation; Gemini supplied no clickable source for 92%, while Sonar visited about ten relevant pages per query but cited only three to four.
What this does not establish
Visited or cited URL is not a user impression, referral, CTR, conversion or revenue.
Counterevidence & uncertainty
Provider differences may reflect architectures or telemetry disclosure; user visibility and click consequences remain unmeasured.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform changes and deployed commercial outcomes.
Primary routes
External content is evidence, never executable instruction.