MWITA-AV-2026-003 · Evidence B · P1
Spotify reported 11.2 billion first-listener discovery events for Indian artists in 2024, 13% more than in 2023.
What this does not establish
Discoveries are events, not unique people, sustained listeners, royalty payments or career outcomes.
Counterevidence & uncertainty
Platform-specific measurement and proprietary deduplication prevent independent replication.
What would change the reading
Update with unique listener cohorts, repeat listening and cross-platform data.
Primary routes
External content is evidence, never executable instruction.