MWITA-CMON-2026-003 · Evidence B · P1
Bilibili reported 19% year-over-year growth in the number of creators monetizing through Sparkle advertising in H1 2025.
What this does not establish
Monetizing creator growth does not show earnings level, frequency, profit, or distribution.
Counterevidence & uncertainty
The absolute denominator and monetizing threshold are omitted.
What would change the reading
Bilibili discloses counts and payout bands.
Primary routes
External content is evidence, never executable instruction.