MWITA-CMON-2026-006 · Evidence B · P1
Kuaishou said the number of active KOLs in its distribution pool more than doubled year over year in Q4 2025.
What this does not establish
Active KOL count does not establish sales, commissions, retention, or profitability.
Counterevidence & uncertainty
Activity definition and absolute denominator are not disclosed.
What would change the reading
Kuaishou releases threshold, cohort retention, GMV, and commissions.
Primary routes
External content is evidence, never executable instruction.