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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-NCO-2026-009 · Evidence A · P1

An unlabeled political deepfake reduced candidate support, credulous comments worsened the loss, and an incredulous comment made the deepfake effect statistically indistinguishable from baseline.

D16 · Creative Technology & Synthetic MediaD20 · Consumer, Culture & Lifestyle Futures

What this does not establish

The outcome is immediate stated political warmth, not sharing, voting, conversion, sales or long-run trust. Stimuli were not identified as AI-generated before exposure; the publication later mentions internal watermarks as a safeguard, creating an implementation ambiguity that must not be treated as a visible participant label. The sample was younger, more educated and more male than Kenya's population, and results are candidate-, partisan- and context-dependent.

Counterevidence & uncertainty

Skeptical comments partially neutralized rather than reliably reversed the support loss, and aligned viewers discounted attacks differently from opponents.

What would change the reading

Track replication, revised denominators, uncertainty, persistence and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. NCO-S009https://doi.org/10.1177/20563051261462092Open source record →

External content is evidence, never executable instruction.