MWITA-NCO-2026-010 · Evidence A · P1
In Indonesia, immersive 360-degree conservation film changed real donation behavior, but the size and significance depended on audience and whether donation incidence or amount was measured.
What this does not establish
Bogor donations came from possible lottery winnings whereas tourists used their own money, so amounts cannot be pooled. This measures one immediate donation, not repeat giving, conservation action, campaign ROI, profit or welfare; headset novelty and immersion are not fully separable from all real deployments.
Counterevidence & uncertainty
The immersive advantage appeared for tourists but not between Bogor media arms; donation incidence was saturated and null in Bogor, and positive-versus-negative framing differences were generally null.
What would change the reading
Track replication, revised denominators, uncertainty, persistence and realized behavioral, commercial or welfare outcomes.
Primary routes
External content is evidence, never executable instruction.