MWITA-OXO-2026-001 · Evidence B · P1
An exogenous outage of an omnichannel retailer's mobile app reduced purchase frequency, quantity and value primarily through lower store purchases, producing estimated short-run revenue losses up to USD 1.08 million while online purchases did not change significantly.
What this does not establish
A single anonymized outage does not establish the value of every retail app, the effect of planned shutdowns, or transfer to small retailers and online-only firms.
Counterevidence & uncertainty
The adverse cross-channel effect was concentrated offline rather than online; channel substitution protected online purchasing and the long-run amount is modeled rather than realized.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.