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SRC-b8594297c06124e6 · Source record

Cross-Channel Effects of Failure in a Retailer's Mobile App

Journal of Marketing Research / American Marketing Association / SAGE · 1 connected claims

Canonical route

https://doi.org/10.1177/00222437251318660

Claims connected to this source

  1. MWITA-OXO-2026-001An exogenous outage of an omnichannel retailer's mobile app reduced purchase frequency, quantity and value primarily through lower store purchases, producing estimated short-run revenue losses up to USD 1.08 million while online purchases did not change significantly.Evidence B

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