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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-OXO-2026-003 · Evidence B · P1

Closing a store caused an estimated monthly net sales loss of USD 209,317 per affected county, equal to 18.7% of retailer net sales there, while active and new customers, app users and app engagement also declined.

D07 · Commerce, Productization & MarketplacesD13 · Software Platforms, Cloud & IntegrationD15 · Experience Design, Interfaces & SpatialD19 · Measurement, Experimentation & Economics

What this does not establish

Permanent closures at one large US chain do not directly estimate temporary renovations, convenience formats or markets with materially different store density.

Counterevidence & uncertainty

Digital and nearby-store channels did not fully absorb lost demand; loyalty moderated but did not reverse the average negative spillover.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. OXO-S003https://doi.org/10.1287/mksc.2022.0450Open source record →

External content is evidence, never executable instruction.