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SRC-6ed092ec9a382d5f · Source record

Close a Store to Open a Pandora's Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage

Marketing Science / INFORMS · 1 connected claims

Canonical route

https://doi.org/10.1287/mksc.2022.0450

Claims connected to this source

  1. MWITA-OXO-2026-003Closing a store caused an estimated monthly net sales loss of USD 209,317 per affected county, equal to 18.7% of retailer net sales there, while active and new customers, app users and app engagement also declined.Evidence B

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