MWITA-SPC-2026-027 · Evidence A · P0
The Johannesburg study reported a strong association between attitudes toward using VR for travel planning and intention to use VR to identify destinations.
What this does not establish
Association is not causation, actual headset use, destination choice or booking.
Counterevidence & uncertainty
Common-method and intention-behavior gaps remain.
What would change the reading
Randomized exposure with observed search and booking behavior.
Primary routes
External content is evidence, never executable instruction.