MWITA-YF-2026-012 · Evidence A · P1
Among Brazilian internet users aged 11–17 in 2025, 55% reported online advertising exposure on social networks, 52% on video sites and 26% on gaming sites.
What this does not establish
Contact is not impressions, targeting, persuasion, purchase or harm.
Counterevidence & uncertainty
Recall and recognition of embedded advertising vary.
What would change the reading
Update with content audits and exposure logs.
Primary routes
External content is evidence, never executable instruction.