MWITA-YF-2026-027 · Evidence B · P1
The Japan Toy Association estimated FY2025 toy market size at JPY1.1664 trillion at suggested retail prices, 6.3% above FY2024.
What this does not establish
The market includes kidult and tourist demand; suggested-price size is not actual child/family spend, unit use, learning or wellbeing.
Counterevidence & uncertainty
Coverage and price realization are model-dependent.
What would change the reading
Update with sell-through, buyer-age and actual-price data.
Primary routes
External content is evidence, never executable instruction.