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SRC-0b789f6e85a735e2 · Source record

Personalized Pricing and Consumer Welfare

National Bureau of Economic Research · 1 connected claims

Canonical route

https://www.nber.org/papers/w23775

Claims connected to this source

  1. MWITA-ALGP-2026-002In two field experiments at a large digital firm, machine-learning personalized pricing raised expected profit 19% versus an optimized uniform price while reducing total consumer surplus 23%; more than 60% of consumers nevertheless received lower prices.Evidence A

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