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SRC-186e4d2465bfc1e4 · Source record

Generative AI and the Creative Process: Evidence from Designers’ Ideation and Implementation Work

Information Systems Research · 1 connected claims

Canonical route

https://pubsonline.informs.org/doi/10.1287/isre.2024.0937

Claims connected to this source

  1. MWITA-XR-2026-013Experiments with graphic designers found GenAI improved ideation creativity across expertise levels, but expert designers using GenAI during implementation spent 57% more time without higher creativity; a 120-professional field experiment corroborated the stage-dependent pattern.Evidence A

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