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SRC-1c097735fa968932 · Source record

Stormy weather: testing ‘stealing thunder’ as a crisis communication strategy to improve communication flow between organizations and journalists

Public Relations Review / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/S0363-8111(03)00043-2

Claims connected to this source

  1. MWITA-PCR-2026-001When the organization’s PR practitioner disclosed its own crisis before another source did, journalists rated the practitioner as more credible, but expressed greater—not lower—interest in the story; crisis-severity judgments and framing in reporters’ news leads did not differ.Evidence A

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