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SRC-23fb4f1106992d0b · Source record

AI in Disguise—Quasi-Experimental Analysis of a Large-Scale Deployment of AI-Generated Ads

SSRN / Columbia Business School · 1 connected claims

Canonical route

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5096969

Claims connected to this source

  1. MWITA-CO-2026-001Across 4,633 simultaneously launched sibling ads spanning more than 369 million impressions and 2.5 million clicks, AI-generated images had no detectable average CTR disadvantage versus human-made siblings; performance was better when AI images did not look AI-generated.Evidence A

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